SMAPU GROUP SRL

SMAPU GROUP is a dynamic Italian Company located in Verona, we are specialized in production & distribution of consumer goods in the categories of detergency, hygiene, pet care and personal care. In a few years we achieved a remarkable sales increase and nowadays you can find our products on the shelves of the main Italian retail chains. Our Mission is to create innovative, effective and best performing products, 100% Made in Italy. Our Strategy is to add value to our partners and consumers through innovative products with extra features in terms of eco-sustainability or performance: New concepts for old needs. In 2022 we launched Mr. Paper, a full range of  detergents in plastic free packaging. Mr. Paper is a fundamental milestone for the reduction of plastic pollution on our planet. In 2024 we launched the FIRST Softener Laundry Powders and the FIRST Floor Cleaner Powders : 2 further steps for a plastic free planet.